What is Wix?
Wix.com, an Israeli software company, provides web development services. Through the use of online drag and drop tools, users can create HTML5-based websites and mobile applications. Several Wix-developed and third-party applications allow users to incorporate social plugins, e-commerce, online marketing, contact forms, e-mail marketing, and community forums into their websites. Wix uses a freemium business model to earn revenue through premium upgrades.
Wix AVIF support
Wix does not support modern image formats like AVIF or JXL. On their FAQ page, they mentioned their supported formats are SVG, ICO, JPG, PNG, GIF, JPEG, JPE, JFIF, BMP, HEIC, HEIF, TIFF, TIF, WEBP, JPEG 2000 and RAW.
The following JPEG 2000 file formats are supported: .jp2, .jpg2, .j2k, .jpf, .jpm, .j2c, .jpc, .jpx
The following RAW file formats are supported: .arw, .srw, .nef, .cr2, .cr3, .crw, .rwl, .rw2, .raw, .raf, .pef, .orf, .mrw, .dng, .sr2, .srf, .kdc, .k25, .dcr, .x3f, .erf, .3fr